the services · haines city, fl

every mark, palette, and page a place needs to open well.

Three commissions, drawn to completion by one studio. What follows is the full scope — the deliverables, the figures, and the terms — set down plainly so you can choose the entry that matches the work ahead.

engagement
10–14 weeks
billing
per project · net-15
commissions
limited each season
A guideline book, swatches, and a logo proof laid out on a studio surface, in black and white

read the scope, then tell us which entry fits — we'll write the estimate.

request a scope

the commissions

three ways to engage the studio.

Each line below is a deliverable, not a promise — the figure to its right is what it contributes to the total. Every commission is scoped in writing before a mark is drawn.

the essential mark

from $6,800

For a single property finding its footing — a resolved logo system and the core signals a young brand needs to open its doors with composure.

  • /primary & secondary logo lockups2 marks
  • /focused colour palette, print & screen values5 colours
  • /type pairing with usage notes2 families
  • /one signature graphic motif1 motif
  • /packaged files for print & screenfull kit
commission the mark

the full identity

$19,400 most commissioned

The complete voice and appearance of a place — everything a spa or hotel needs to look composed across every surface a guest meets, gathered into a bound book.

  • /everything in the essential markincluded
  • /extended palette & full type systemtiered
  • /art direction & photographic guidancedirected
  • /collateral templates — menus, cards, signage6 templates
  • /the bound brand guideline bookprinted
commission the identity

identity & packaging

$31,500

For wellness brands taking product to shelf — the full identity carried through amenities, labels, and a considered two-season rollout.

  • /everything in the full identityincluded
  • /packaging & print design systemsstructural
  • /amenity, label & collateral suites3 suites
  • /dieline & print-ready production filespress-ready
  • /a two-season rollout plan2 seasons
commission the packaging

standing terms

held to the same standard, whichever entry you choose.

one studio, start to book

Research, design, and proofing stay under one roof. The same eyes carry your brand from first sketch to final sign-off — no hand-offs, no dilution.

two full revision rounds

Each commission carries two structured rounds of refinement built into the price, so the work reaches resolution without an open-ended meter running.

licensed fonts, handed over

Typeface licences suited to your surfaces are secured and transferred on completion. You leave with the right to use every part of the system.

invoiced per project

No retainers and no monthly meter. Fifty percent opens the engagement, the balance falls due on delivery — net-15, plainly stated.

tell us about the property, the guests, and the feeling you're after.

call (863) 353-8097

à la carte

work you can add to any commission.

Scoped as line items against an existing engagement. Figures are typical; the estimate confirms them for your particular property.

naming & verbal identity

$2,400

A considered name, tagline direction, and the short vocabulary a brand speaks in — developed before the mark, or alongside it.

additional logo lockup

$1,150

A further arrangement of the mark — a stacked variant, a submark, or a monogram — drawn to sit correctly within the existing system.

amenity label suite

$4,600

Label and packaging design across a family of amenities — soaps, salts, oils — with dielines prepared for your chosen printer.

photographic art direction

$2,800 / day

A shot list, mood reference, and on-set direction so the images that carry your brand read as one considered library, not a scatter.

environmental & signage

from $6,200

Wayfinding, lobby lettering, and door-to-suite signage specified for fabrication — the brand made physical across the property.

guideline book reprint

$985

An additional bound volume of your guideline book for a new hire, a second location, or the front desk — pressed to the same spec.

before you commission

the questions owners ask first.

how is a commission billed?
Fifty percent opens the engagement and reserves your place in the season; the balance falls due on delivery of files and the printed book, net-15. There are no retainers and no monthly charges — the figure you agree at scope is the figure you pay.
how long does the work take?
A full identity typically runs ten to fourteen weeks from kickoff to the bound book, sequenced in deliberate movements — the anchor, the lantern, the book. Packaging engagements run longer to allow for print proofing. We agree the calendar in writing before we begin.
who actually does the design?
The studio does. Research, drawing, and proofing stay under one roof, and the same eyes that begin your brand sign it off. You will not be passed between an account team and a production line — the person you brief is the person who draws.
what if the first direction isn't right?
Two structured rounds of refinement are built into every commission. We present directions against the written anchor we agreed at the outset, so revisions are a matter of resolution, not guesswork. Direction is settled early, before the system is built out.
do we own the finished brand?
Entirely. On final payment, working files, licensed fonts, and the printed guideline book are handed over, and the identity belongs to the house that built it. There is nothing further to license from us and no ongoing obligation.
can you work with a property outside florida?
Yes. The studio is based in Haines City and works with hotels, spas, and wellness houses wherever they open — most of the engagement runs remotely, with the printed book shipped on completion. Kickoff visits can be arranged by agreement.

the studio takes a limited number of commissions each season — reserve yours.

reserve a place